• March 25, 2021

Sesame Street Adds Two Celebrations

“D” is for documentary, and “Sesame Street” gets celebrated in two of them this month: “Street Gang: How We Got to Sesame Street,” a deep dive into the show’s origins; and “Sesame Street: 50 Years of Sunny Days,” a fairly dutiful, star-studded ABC special. The former proves considerably more interesting, but the two complement each…

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What Retailers Can Learn From the Fortnite Phenomenon

If you’re a retail marketer and you’re not paying attention to Fortnite yet, it’s time that you do. The multiplayer game from Epic Games has exploded in popularity in the past year, and innovative brands across industries are now capitalizing on its success. Just this month, for instance, the NFL announced a partnership that allowed…

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